Cool School Challenge


Come chill with us at the coolest event on the beach: the Polar Plunge Cool School Challenge on Friday, February 7, 2014. For just $100 raised, you can take the icy dip into the Atlantic, all while earning a Friday “pass” from school, potential community service credit, freezing photos and cool prizes.


The Cool School Challenge, presented by Walmart, WTKR Newschannel 3, YNot Pizza and Free Agents Marketing, starts Feb. 7 at 10:30 a.m. between 6th-9th Streets; the actual Plunge is at noon. Registration details are below; if you have questions, please e-mail Linda Hollingsworth or call her at 757.962.1575.


Sign up today!


1. Students, find a teacher to sponsor the team and have him/her register as a team captain on firstgiving.

2. Then, have each team member register on firstgiving; when prompted, they should link to your team page. Note: non-school members (parents, etc.) can join your team.

3. Each team member then should create a personal fundraising page.

4. Start fundraising!


Cool School Exclusives


  • Potential to earn community service credit
  • Group photos of your team
  • Costume contests – prizes for best dressed male and female
  • Plus cool incentive prizes for your teacher or team sponsor

Cool School Incentives

Teachers 25 team members

$25 gift card
Raise $2500

$75 gift card*
Raise $5000

$150 gift card*

*$75 & $150 gift cards are not cumulative; if you reach the $5000 level you will get one $150 gift card only

Students Long sleeve T-shirt
Opportunity to win Kindle Fire

  • Students who raise $500 online by Feb. 6 receive 1 entry into a random drawing
  • For each additional $100 raised online above the $500, students get 1additional entry

School 1 traveling trophy to each middle & high school who raise the most YNot Pizza party to each middle & high school who raise the most

Our Sponsors

Presented By:

FM 99

Booz Allen